Marketing that gets you found in Newcastle-under-Lyme.
A market town with a university on one side and Stoke on the other. Businesses here compete for customers who search "Newcastle" and mean this one, not Tyneside, and who move between the town centre, Keele and the Potteries every day. We are local, and we build for how people here actually search.
- Town centre
- Keele
- Kidsgrove
- Wolstanton
- May Bank
- Chesterton
- Silverdale
- Audley
- Madeley
- ST5 and ST7
| What's included | Web design in Newcastle-under-Lyme, Local SEO for ST5 and ST7, Google Ads by postcode, Free website audit |
|---|---|
| Contract | 30-day rolling, no lock-in, £0 setup fees |
| Pricing | 1 clear fixed monthly price, scoped to you after a free audit How pricing works |
| First step | A free, no-obligation audit before any money changes hands |
| Reporting | Live reporting and a direct point of contact |
How people search in Newcastle-under-Lyme
Newcastle-under-Lyme has two things most towns do not: a university campus at Keele that brings thousands of students and staff, and a name shared with a much bigger city. Both change your marketing. Student demand is seasonal and phone-first. And any search for "Newcastle" without "under-Lyme" risks pulling your business into the wrong results entirely, which is why we always write the full name and target the ST5 and ST7 postcodes directly.
The real problem
Three things come up again and again with businesses in the borough.
The other Newcastle
Rank for "Newcastle" and you are competing with a city of 300,000 people 150 miles away. The fix is to own "Newcastle-under-Lyme", the villages and the postcodes, which most local competitors have never done properly.
Term-time customers
Keele brings a wave of demand every September and takes it away every June. If your site and Google profile are not set up to catch students on their phones, that demand goes to whoever is.
Stuck between Hanley and Crewe
Customers here shop in three directions. Without a site that names the town and a Google profile that lists the villages you cover, you lose them to businesses in Stoke or Cheshire that simply show up first.
What we do in Newcastle-under-Lyme
The work that gets a Newcastle-under-Lyme business seen by the people already looking for it.
Web design in Newcastle-under-Lyme
Sites built to convert on a phone, naming the town and the villages you serve. We built the Bound by Burdens site for a Newcastle-under-Lyme band from real photography and their own streaming.
Learn more →Local SEO for ST5 and ST7
Google Business Profile, reviews and location pages that pin you to this Newcastle, not the other one.
Learn more →Google Ads by postcode
Campaigns targeted to the borough and to Keele in term time, so the budget goes on searches that can actually reach you.
Learn more →Free website audit
A real speed and SEO score for your site, and the reasons a competitor in Wolstanton or Hanley outranks you.
Learn more →
How we work
Free audit
A real speed and SEO score for your site, and a plain look at who outranks you locally and why. No commitment.
A fixed price
One clear monthly number agreed before anything starts. No setup fees, 30-day rolling, no lock-in.
The work
Site, Google Business Profile, reviews, local pages and ads, done in the order that moves the needle fastest.
Reporting you can read
Rankings, calls and enquiries in plain English every month, and a founder you can ring.
Sectors we go deep in around Newcastle-under-Lyme
Bars, cafes and takeaways
Term-time demand from Keele is phone-first and decided by the map pack.
Estate and letting agents
Student lets and family homes in the villages are two different searches. Rank for both.
Hair and beauty
Town-centre salons compete with Hanley for the same customers. Local visibility decides it.
Trades
Kidsgrove, Audley and Madeley are searched by name. Your site should name them too.
Questions from Newcastle-under-Lyme businesses
How do I stop Google confusing me with Newcastle upon Tyne?
Use the full name everywhere that matters, list your real service areas and postcodes on your Google Business Profile, and get reviews from local customers. Google uses all three to place you. We set this up as standard.
Do you work with businesses near Keele University?
Yes. We build for the term-time cycle, with campaigns and pages that catch student demand in September and January and do not waste budget in July.
What does it cost?
A fixed monthly price agreed after a free audit, on a 30-day rolling plan with no setup fees. You know the number before anything starts.
Can we meet in person?
Yes. Climbio is a North Staffordshire agency and Newcastle-under-Lyme is minutes away. Most of our clients are local.
Own this Newcastle.
Run the free audit and see where you stand for the searches that matter in the borough, from the town centre to Keele.