Marketing for Estate Agents

Win more instructions straight from the source.

The portals are great for buyers and expensive for you, and they own the vendor relationship. We help agents get found by homeowners ready to sell or let, win valuations directly, and build a local brand that lists more without paying per lead.

The real problem

For most agents, the growth problem is one of these three.

The portals own your vendors

Rightmove and Zoopla put you in front of buyers, charge a fortune, and keep the vendor relationship. Your pipeline depends on someone else’s platform.

You’re invisible to ready sellers

Homeowners search “estate agents in [area]” and “how much is my house worth” before they ever pick up the phone. If you’re not there, you’re not on the shortlist.

You blend in with every other agent

Same boards, same promises. Without a distinct brand and a steady valuation funnel, you compete on fee instead of reputation.

How we work with estate agents

The same process every time, so you always know what's happening and why.

01

Discovery

We deep-dive into your business, competitors, and market. No assumptions, just data and a proper conversation about where you want to be.

02

Strategy

A bespoke roadmap built around your goals, timeline, and budget, with clear milestones and honest expectations.

03

Execution

We do the work. You stay informed with transparent reporting and regular updates, no surprises, no silence.

04

Growth

We measure everything, iterate constantly, and scale what works. Your results compound every single month.

Why estate agents choose Climbio

No long-term contracts. 30-day rolling plans. Stay because we deliver results, not because you're locked in.

Fully transparent reporting. You see exactly what we're doing and why it's working, every month, no jargon.

Bespoke strategies only. No templates, no copy-paste campaigns. Every plan is built around your goals.

We educate as we go. Our job is to make you knowledgeable, not dependent.

Questions estate agents ask

Can you help us depend less on Rightmove and Zoopla?

Yes, the aim is to make the portals one channel among several. We build the local search visibility, valuation funnel and brand that bring vendors to you directly, so you own more of your pipeline.

Do you work with sales, lettings or both?

Both. Whether you want more sales instructions, more managed lettings, or both, we tailor the search and campaign focus to the work you want to win.

Is this only for UK agents?

No, we work with estate and letting agents across English-speaking markets. Local search and vendor acquisition work the same wherever you operate.

How do you generate valuations?

Through a mix of local SEO, vendor-intent paid ads and on-site instant-valuation tools, all pointing homeowners toward booking a valuation with you.

We tried an agency before and it didn’t bring in vendors, what would be different this time?

Most agencies chase rankings for phrases like “estate agents in [town]” without connecting that traffic to a valuation funnel that actually captures and follows up the enquiry. We build local visibility, vendor-intent ads and the on-site valuation funnel as one connected system, not three separate projects that don’t talk to each other.

We operate from more than one branch, can you target each area separately?

Yes, multi-branch coverage is normal in this sector and we plan for it from the outset. Each branch gets its own local landing page, listings focus and valuation funnel, with reporting broken down by branch so you can see which offices are generating enquiries and which need more attention.

Want vendors coming to you?

Start with a free, instant audit of your website, then let’s build a vendor pipeline that doesn’t depend on the portals.