Climbio

Your Digital Ascent

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    Climbio

    Your Digital Ascent

    The word "SEO" in bold letters, symbolising search engine optimisation.
    I’m Interested to learn more about SEO

    How we approach SEO

    For many businesses, SEO is a word that seems scary. This is due to agencies over complicating the meaning, using unnecessary phrases and definitions. However, we don’t bore you or try to scare you with all of that talk. Instead, we clearly outline our objectives, give you a step by step strategy of what we’ll tackle first and give updates along the way.

    Our goal is to educate businesses on the practices of SEO, and how you can utilise it during your everyday work week!

    Phase one

    We take our time carefully analysing your website, checking for any critical errors or warnings that could be harming your overall performance. This process is called auditing, and It’s used to give us a list of what needs to be fixed in the background of the website.

    Phase two

    Once the website issues have been identified, It’s now time to analyse the competition and benchmark the website for current performance. Once we have a good understanding of your competition, and your own current keyword performance, we can begin to strategise.

    Phase three

    Finally with all of the research out of the way, we’ll begin to lay-out a full content plan that consists of changing on-page content and the introduction of blog content. By introducing fresh, relevant content to the website, we’ll be able to target your desired keywords, resulting in more sales.

    What is SEO?

    What is SEO?

    SEO (Search Engine Optimisation) is the practice of enhancing a website to improve its visibility on search engine results pages (SERPs) like Google, Bing, and Yahoo. The goal is to attract organic (non-paid) traffic by optimising various aspects of a website to rank higher in search results for specific queries.

    SEO involves multiple strategies, techniques, and best practices, which evolve due to changes in search engine algorithms. It is broadly categorised into on-page SEO, off-page SEO, and technical SEO, with specialised areas such as local SEO, mobile SEO, and e-commerce SEO.

    Types of SEO and Best Practices

    1. On-Page SEO

    On-page SEO focuses on optimising elements within a website to improve search engine rankings. This includes:

    A. Keyword Optimisation

    • Keyword Research: Identifying relevant search terms that users type into search engines. Tools like Google Keyword Planner, Ahrefs, and SEMrush help find high-traffic, low-competition keywords.
    • Keyword Placement: Incorporating primary and secondary keywords in:
      • Title tags
      • Meta descriptions
      • Headings (H1, H2, H3)
      • URL structure
      • Body content
      • Image alt text

    B. High-Quality Content Creation

    • Content should be original, valuable, and engaging to users.
    • Follows E-E-A-T principles (Experience, Expertise, Authoritativeness, and Trustworthiness).
    • Uses structured data (schema markup) to enhance visibility in rich snippets.
    • Includes multimedia elements like videos, images, and infographics to improve engagement.
    • Encourages long-form content (1,500+ words) for in-depth coverage of topics.

    C. URL Optimisation

    • Keep URLs short, descriptive, and keyword-rich (e.g., example.com/seo-tips instead of example.com/post1234).
    • Use hyphens instead of underscores.

    D. Meta Tags Optimisation

    • Title Tag: The clickable headline in search results (under 60 characters).
    • Meta Description: A brief summary of the page (under 160 characters) that encourages clicks.

    E. Internal Linking

    • Links between pages within the website help search engines understand content relationships.
    • Use descriptive anchor text for internal links.

    F. Image Optimisation

    • Use descriptive file names (seo-tips.png instead of IMG001.png).
    • Optimise images using compression tools (e.g., TinyPNG).
    • Add alt text for accessibility and better indexing.

    2. Off-Page SEO

    Off-page SEO involves actions taken outside the website to improve its authority and rankings.

    A. Link Building (Backlinks)

    • High-quality backlinks from authoritative websites improve credibility.
    • Strategies include:
      • Guest blogging
      • Broken link building
      • Digital PR (getting mentions in online publications)
      • Creating shareable infographics
      • HARO (Help a Reporter Out)

    B. Social Media Marketing

    • Although social signals don’t directly impact rankings, social media engagement can increase traffic.
    • Platforms like Twitter, Facebook, LinkedIn, and Instagram help distribute content.

    C. Influencer Outreach

    • Collaborate with industry influencers to gain mentions and backlinks.

    D. Brand Mentions

    • Unlinked brand mentions (when people talk about your brand without linking) still help establish authority.

    E. Forum and Community Engagement

    • Answering questions on Quora, Reddit, and industry-specific forums builds authority and referral traffic.

    3. Technical SEO

    Technical SEO ensures that search engines can efficiently crawl, index, and rank a website.

    A. Website Speed Optimisation

    • Use Google PageSpeed Insights to measure performance.
    • Optimise images, enable lazy loading, and use browser caching.
    • Minify CSS, JavaScript, and HTML files.
    • Use a Content Delivery Network (CDN) for faster global loading times.

    B. Mobile-Friendliness

    • Google uses mobile-first indexing, meaning mobile-friendly sites rank higher.
    • Use responsive design for better mobile experience.

    C. Secure Website (HTTPS vs. HTTP)

    • Secure websites with SSL certificates rank better and build trust.

    D. Crawlability & Indexing

    • Robots.txt file: Controls which pages search engines should or shouldn’t crawl.
    • XML Sitemap: Helps search engines understand website structure.
    • Canonical tags: Prevent duplicate content issues.

    E. Structured Data (Schema Markup)

    • Helps search engines understand content context (e.g., product ratings, reviews, events).
    • Implemented via JSON-LD, Microdata, or RDFa formats.

    4. Local SEO

    Local SEO helps businesses appear in location-based searches, particularly on Google Maps.

    A. Google Business Profile Optimisation

    • Ensure NAP (Name, Address, Phone) information is accurate.
    • Add photos, business hours, and reviews.

    B. Local Citations

    C. Customer Reviews

    • Encourage positive reviews on Google and other platforms.

    D. Localised Content

    • Create blog posts targeting local events, landmarks, or news.

    5. Mobile SEO

    With most users searching on mobile devices, optimising for mobile is critical.

    • Implement responsive design.
    • Ensure fast page load speeds.
    • Use AMP (Accelerated Mobile Pages) for quick loading.
    • Optimise mobile UX/UI.

    6. E-commerce SEO

    For online stores, SEO strategies differ slightly.

    A. Product Page Optimisation

    • Use unique product descriptions instead of manufacturer descriptions.
    • Add high-quality images and videos.

    B. Structured Data for Products

    • Helps display rich results like star ratings, prices, and availability.

    C. Category Page SEO

    • Optimise category pages with keyword-rich descriptions.

    D. Avoid Duplicate Content

    • Use canonical tags on product variations.

    7. Voice Search SEO

    With the rise of voice assistants like Siri and Alexa, voice search optimisation is growing.

    • Target long-tail, conversational keywords.
    • Use FAQ-style content.
    • Optimise for local searches (e.g., “best pizza place near me”).

    Conclusion

    SEO is a continuous process requiring adaptation to algorithm updates and changing user behaviors. A well-rounded strategy includes on-page, off-page, technical, local, mobile, and e-commerce SEO. By implementing these best practices, businesses can improve their online presence, drive organic traffic, and achieve long-term success.

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